Hasmik Aproyan
CreativePortfolio
- Design
- Branding
- UI/UX
- Art Direction
- AI Creative
A selection of creative work that combines
strategy, design and technology.
Selected
Work.
Brand identity, campaigns, interfaces and print — a multidisciplinary design practice across digital and physical formats.
Approved artwork
required
Brand Identity
Project title, role & source images neededIdentity.
Communication.
Experience.
These are content slots, not published case studies. Only approved, publicly shareable work will be added.
View BehanceApproved artwork
required
Campaigns
Project title, role & source images neededApproved artwork
required
iGaming
Project title, role & source images neededApproved artwork
required
UI/UX
Project title, role & source images neededApproved artwork
required
Editorial
Project title, role & source images neededApproved artwork
required
Print & Packaging
Project title, role & source images neededApproved artwork
required
AI Creative
Project title, role & source images neededFor each project: approved images, title, category, exact role, concise description and permission to publish. Confidential material stays private.
Expertise.
From a visual identity to its expression across campaigns, interfaces and physical formats.
Discuss a projectBrand identity, visual guidelines and campaign concepts. Experience includes brand and launch work at Vanguard Games / Arena365 and campaign artwork at Cube Marketing Agency.
Digital campaign artwork and retail print materials. At Isola Group / Z&A Stores, this work included campaigns for Yooto, OVS, Azat Mard, New Yorker, Zegna and Burberry Armenia.
Casino and sportsbook creative, launch campaigns, mobile and onboarding artwork. Editorial work at iGamist includes banners, news imagery, guide covers and layouts.
Responsive interfaces and reusable Figma components, alongside CRM and HTML email campaigns. Experience spans UI/UX roles at inAM² LLC, iGamist and BigBrog LLC.
Design across print, packaging and editorial formats, supported by prepress knowledge and hands-on brand, marketing and production work.
AI-assisted creative production within a broader design practice. Recognised as an Internal AI Champion at Vanguard Games / Arena365 in 2025.
Branding, prepress and portfolio development instruction. Contract Graphic Design Instructor and Course Author at MARK IT, 2026–present.
About.
Hasmik AproyanYerevan, Armenia
Brand thinking.
Visual craft.
Across formats.
I'm Hasmik Aproyan, a Senior Graphic Designer, Brand & Marketing Designer, Art Director and UI/UX Designer based in Yerevan, Armenia. My 12+ years in design span brand identity, digital campaigns, retail marketing, print and packaging, editorial design, UI/UX and iGaming.
My work connects identity, communication and production: from brand guidelines and launch campaigns to responsive interfaces, editorial layouts and print materials. Alongside brand and marketing work, my practice includes photography and AI-assisted creative production. I also teach branding, prepress and portfolio development as a Contract Graphic Design Instructor and Course Author at MARK IT.
Education & Training
- Master's degree in GraphicsYerevan State Academy of Fine Arts · 2010–2012
- Degree in World EconomicsRussian-Armenian University · 2004–2009
- UI/UX DesignCode School
- PhotographySuren Manvelyan Photo School
Languages
- Armenian
- Native
- Russian
- Fluent
- English
- Intermediate
Experience.
Current engagements first, followed by completed roles. Overlapping dates reflect freelance and contract work.
SGI Invest LLC
2016–2021Job title not suppliedCult.am
2015–2016Job title not supplied
Creative Lab
/ Journal
A space for AI-assisted experiments, photography, image and video studies, and reflections on design. No entries are published here yet.
Image experiments
AI Creative / PhotographyApproved images, process notes and a clear account of AI involvement.
Moving image
Video / Motion studiesApproved video, a poster frame, captions and production context.
Design insights
Writing / EducationAn authored article, title and approved supporting visuals.
For brand, campaign, digital and creative production projects.